Apple new roll-outs just brought in something clean for App Store developers during the Super Bowl via mini AppStore.com vanity URLs. Likely, AppStore.com vanity URLs are on grounds even prior the emergence of the Big Game. But now when the Super Bowl phase is about to end and nearest release of “Star Trek Into Darkness” movie is suggested, the move came out. Question into the ad welcomes the watchers to avail this movie’s exclusive app, which involves more details and ticket data, by tapping to AppStore.com/StarTrekApp.
Pretty obvious, arriving at the available short vanity URL hints an App Store search for “startrekapp.” Finally, though, it reveals the App Store itself to the page for Star Trek App, the real “Star Trek Into Darkness” app came out recently. Similarly, Apple’s Developer Portal has been loaded with new information educating about the new vanity URLs. The iOS owner adds that along with usage of standard itunes.apple.com App Store links, the developers can..
… create easy-to-read links to your app using App Store Short Links, which use the AppStore.com base URL plus a specific form of your app or company name. This provides a simple way for users to find your apps on the App Store directly from your website or marketing campaigns. These short links are ideal for use in offline communications materials like print ads, TV spots, app trailers, radio ads and billboards.
More, Apple also suggests that App Store short links have three kinds and that they come in two forms – one set for iOS apps and the remaining for Mac apps. See Apple’s examples below:
iOS: http://appstore.com/ for example, http://appstore.com/smule
Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/popcap
iOS: http://appstore.com/ for example, http://appstore.com/ocarina
Mac: http://appstore.com/mac/ for example, http://appstore.com/mac/peggle
App by Company
iOS: http://appstore.com// for example, http://appstore.com/smule/ocarina
Mac: http://appstore.com/mac// for example, http://appstore.com/mac/popcap/peggle