Samsung exceeds double the Market share in Tablet computer Market during Apple’s success

Samsung Electronics Co. boasts of more than double share acquired in the last quarter of 2012 in the tablet computer segment during Apple’s lead as ultimate shipments bloomed to 75%, marks a researcher. Global tablet segment accounts to 52.5 million units in the quarter 4, revealed the researching company. From 7.3% share of last year Samsung’s recent share reached to 15% & at the same time Apple’s share dropped to 44% from 52%. The observer cited those new devices, cheaper average rates and peak holiday season demands all were the reasons for boom in tablets’ sales. Apple’s iPad experienced fierce competition from the Korean maker’s tablets, that run on Google’s Android and Microsoft Corp’s Windows 8, though it held the foremost position due to sales gains from the emergence of iPad mini and the fourth generation iPad, added the researcher.

Samsung vs Apple

“New product launches from the category’s top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipment totals during the holiday season,” Tom Mainelli, IDC’s research director for tablets, said in the statement. “The record-breaking quarter stands in stark contrast to the PC market, which saw shipments decline.”

Amazon.com Inc. acquired 3rd position as it dealt with good 12% share followed by Asustek Computer Inc and Barnes & Noble Inc. Microsoft’s new move in hardware making & bringing Windows 8 OS in Surface tablet didn’t perform impressively & so lacked its stand in the top five.

“Reaction to the company’s Surface with Windows RT tablet was muted at best,” Ryan Reith, program manager at IDC, said in the statement. “Microsoft and its partners need to quickly adjust to the market realities of smaller screens and lower prices.”


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