Facebook marked that page or brand Likes is going against its patent and is violated by some companies or individuals. The company has come on with a new automation that will eliminate false Likes from the page. As Facebook was a pure connecting social media and is clear that Likes is not a marketing system or something that could be sold off for personal benefits. Less than 1% of Likes will be disposed of by this new system now. Facebook suffered the false Likes pattern from spammers, companies using black marketing methods etc. They used this system to increase their popularity and maintain top positions.
Corporates, brands or companies are not far to experience this crash in their Likes. Facebook further delivers that they never put the step behind in have best protective systems against threats on Facebook. They have been continuing with improved systems and methods which is why now they are strict about these fraudulent likes.
By this clean-up process the social giant aims to improve its integrity and compel companies to present in a more clean & quality way. This pattern of fraudulent Likes was a pattern from bogus Facebook users, which is totally against the Facebook patent.
Company says they will accurately measure fan Likes and diminish the violating act for all. Users will experience better integrity and accurate brand behavior. Now no more the corporates or brands will win on their scorecard metrics game but will have to bring down more interactivity and meaningful behavior if they wish to engage their fans.