Recent promotion with a campaign by Microsoft says “Don’t get scroogled by Gmail” tempts users of Gmail to leave it for Microsoft’s Outlook. The software giant is attacking Google’s free email service with this campaign requesting that they should no longer be with Gmail due to privacy concerns. Google is presently the target by Microsoft where it raises an earlier issue – Google goes through users’ emails to filter relevant advertisements to put alongside the messages. Microsoft reveals that a study it performed acquired that 70% of consumers involved in polling were not aware that major email givers regularly read emails to sell ads and that almost 90% criticized this practice.
“Outlook.com believes your privacy is not for sale,” Stefan Weitz, senior director of Online Services at Microsoft cited. “We believe people should have choice and control over their private email messages, whether they are sharing banking information or pictures of their family or discussing their medical history.” Also European regulators put continuous efforts on finding Google’s truth after rivals like Microsoft complained that Google moulded the search outcomes to push up its products and websites ahead. Then, U.S Federal Trade Commission currently got that Google’s search outcomes were not biased in favour of its own results in a manner that was anticompetitive – a decision that was a win-win for the web giant.
Gmail emerged before 9 years and no soon was thrown as a horrific assault into users’ privacy & safety fronts. Finally it battled that it is illegal for any firm to go through the content of users’ email communication and show similar or interesting advertisements. Such method of Gmail has led it to frequent lawsuits. But Google reveals that it doesn’t harm users’ privacy anyhow.
“Advertising keeps Google and many of the websites and services Google offers free of charge,” Google said in a statement. “We work hard to make sure that ads are safe, unobtrusive and relevant. No humans read your email or Google account information in order to show you advertisements or related information.”
While currently Microsoft displays its Outlook service, the search leader argues that Gmail scans the contents of users’ e-mails only to prevent spam, malware, and other undesired things or harming activity.