Google Reader & RSS service is now ending

Google recently announced an end to Google Reader and its RSS aggregation web service wherein Reader would be off on July 1. As revealed byUrsHölzle, Google senior vice president of technical infrastructure, the reason stated for this shut down is “usage has declined.” High chatter is floating everywhere as developers are highly concerned for the continuation of RSS & Google Reader. The giant wishes to focus more on smaller types of services. In the Google Reader’s official blog software developer Alan Green utters the shut-down’s reason as ending usage and a redesigned objective on lesser products. “We think that kind of focus will make for a better user experience,” he states.

The date for popular Google Reader’s end is fixed – 1 July, so those engaged with the service has justified time left to shift elsewhere and use another option. Emerged in 2005, the RSS Reader enabled users to acquire content feeds from a variety of websites into a single private hub. The act to end Reader is a step of a big plan, details of which can be found on company’s official blog. This is one among other services being put to end including Google Cloud Connect, the voice app for BlackBerry devices, Google Builder Maker etc.

google reader - © sixstoriesup.com

“It’s been a long time since we have had this rate of change — it probably hasn’t happened since the birth of personal computing 40 years ago,” says UrsHölzle, Google’s senior vice president of technical infrastructure. “To make the most of these opportunities, we need to focus—otherwise we spread ourselves too thin and lack impact.”


  • Richard Boss

    So, It’s bad news, but never fears because we have number of alternatives instead of Google Reader like Newsblur, Feedly, Netvibes which service has been same as Google Reader. It’s free, where user can import data, add RSS feeds and share their web site updates to end user as per their needs.

  • Richard Boss

    So, It’s bad news, but never fears because we have number of alternatives instead of Google Reader like Newsblur, Feedly, Netvibes which service has been same as Google Reader. It’s free, where user can import data, add RSS feeds and share their web site updates to end user as per their needs.

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