By next year, almost 50% of the Google’s searches would be performed from mobile devices. This is why investors were expecting answers from CEO Larry Page about mobile earnings in last month’s quarter earnings’ move and what the reason was behind Google’s plans of making changes to AdWords. Quarterly earnings call was answered by Page that he was “very, very optimistic” and marked that the giant’s earnings from mobile would be augmenting and so Google is “working to simplify our ad system,” and so more he had nothing to announce but the giant is doing pretty good quickly in the discussed segment.
Not at all with loud events but the search giant emerged silently with its new AdWords API features backing “enhanced campaigns”. With ‘enhanced’, Google explains mobile. And although the silent release, it’s the major change to AdWords in last five years, as per an insider of online advertising ecosystem. “This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of WordStream revealed. Earlier AdWords was desktop-centric but the current trends are highly grabbed by mobile devices like smartphones & tablets. Constructing a certain mobile marketing in the past importantly forced promoters to build varied campaigns if they wished to acquire various cities and devices certainly, highly raising difficulty to the point that minimum of 5% of Adwords users were in real using the services’ modern features.
The main variance presently is that mobile is included now in automatically. Along with the modification, the search giant is ramping up the feature that can easily and rapidly set up geo-targeted advertising campaigns through new bid adjustment capabilities: spend higher near to your locations, spend high costs less in distant and more distant places. More, mobile gadgets can be simply be managed in the similar campaign that triggers desktop finders, with an option that easily gives increments and decrements.
“They’ve re-thought the whole way of setting up campaigns,” Kim says. “Now, you just have one campaign, and in that campaign you can bid differently depending on whether the person is on mobile or desktop. You can use the ‘mobile bid multiplier’ to, for example, bid 50 percent of your desktop bid, or 125 percent of your desktop bid.”
The post-modification things, Kim says, address majorly two giant stops which is small firms and start-ups engaged in AdWords as it is quite tricky to build powerful campaigns, and the translation and reporting tools have failed to make it easy or impressive on investment.
“I think they’re the two biggest hurdles in mobile advertising adoption, and this means a lot more advertisers will adopt Google AdWords,” Kim revealed. “Now you don’t have to be a full-time search marketer to do this anymore … and you’ll see more ROI from mobile searches.”