WhatsApp, the widely acknowledged messaging platform for mobile has earned knocked-on success with its great features like no ads, paid services, easy messaging etc. It is uttered to be the next acquisition steps by leading social networking giant Facebook. Close to the subject sources say that Facebook is into plans to acquire this famous mobile messaging app but deep & clear details of what the potential cost of acquisition and maturity of the deal is yet searched. Where we talk of internet thrones, mobile stands in forefront place and thus this kind of deal can work out well is still a question. For Facebook it would be an expansion & open opportunity to team up with mobile users.
Facebook CEO Mark Zuckerberg at the time of winning occasion of the site with 1 billion users said that mobile would play a crucial role for Facebook for touching the “next billion.” BusinessWeek also got Mark’s words as “The big thing is obviously going to be mobile.” And “There are 5 billion people in the world who have phones.” WhatsApp is widely spread and has capabilities to suit Facebook’s focus on international markets: The mobile app has users from more than a hundred countries, covers 750 mobile networks and has support of leading OSs like iOS, Android, BlackBerry, Nokia S40, Symbian and Windows Phone.
It is said that WhatApp boasts of big figures like tens of millions of daily active users worldwide and these users use the app to send messages to their connections including Family and Friends. So each minute a user is active on WhatsApp is likely at the cost of a minute spent on Facebook. The app is growingly immensely with billions of messages coming inbound and outbound. Also language support in on the way as company is presently looking for potential translators for various global languages. Being a paid app, what Facebook’s next strategy lands on, WhatsApp is doing extremely well. Future deals will reveal whether the social giant and messaging app will team up or not.